Well, it really depends on your business and other specific conditions like advertising methods but there are still a few common tools that you should integrate into your Google Analytics setup.
This article is part of Most common Google Analytics issues (in-depth overview) series.
Google Analytics by itself, is an extremely powerful tool that provides us huge amount of data that we can use to improve our businesses. Integrating it with other tools, although, brings it to a whole new level.
Covered in this article
- Integrating Search Console
- Integrating AdWords
- Demographics and Interest Reports
- Other integrations
Google Search Console is a free tool that helps webmasters to monitor and improve their presence in Google Search results.
Although appearing in search results doesn’t require using Search Console, it helps you to get an overview of what Google already has indexed, and makes it really easy to submit new content for indexing.
It also makes it possible to get an insight on parts of your website that might need a fix, missing pages, errors etc.
You can read more about the Search Console itself here.
Linking Search Console to Google Analytics can help you understand how users find your site through Google search. Identify ways to attract more attention to your site and prioritize development efforts.
Reports related to Search Console data are available in Acquisitions -> Search Console.
This integration will also enable you to easily navigate to related reports in Google Analytics from the Search Console.
How to integrate
The first step is to set up Search Console for your web property (if you haven’t done it already).
You can easily to so by navigating to Search Console in Google Webmaster tools and clicking on “Add a Property”.
During the process you are prompted to validate that you own the website, this is rather straightforward and there are plenty of guides on the web.
Once you are done in the Search Console, go to Admin view in Google Analytics and click on “All Products”.
Find Search Console in the list of products and click to link it. If the Search Console and Google Analytics are under the same account, it should just ask for permission, otherwise, you need to insert your Search Console ID.
After a successful integration, a message saying “Actively linked. Receiving data.” should appear in the products section.
Google Adwords is an advertising platform that will help you get new traffic, grow your audience and improve your overall online presence.
While it may not be a perfect solution for every business, it is definitely worth checking if you haven’t already. Read more about AdWords.
Linking your AdWords account with your Google Analytics account will make it possible to get a detailed overview of how your paid traffic is performing. From clicks and general engagement to events and goal conversions.
Not only does it help you to measure the performance of specific ads, you are now able to make decisions that will most probably increase your ROI on paid traffic.
How to integrate
Much like Search Console, all you need to do is make sure you have an AdWords account and the Google Account you are using has at least edit level access to both AdWords and Analytics accounts.
Then navigate to Admin view of your Google Analytics and clicks on “All Products”, find AdWords in the list and click to make the connection.
Once you’re successfully connected you will see the message “Actively linked. Receiving data.”.
Demographics and Interest Reports
Demographics and Interest Reports make Age, Gender and Interest data available in Google Analytics so that you can understand better who your users are. To see this data, you need to enable Advertising Features first.
All you need to do here is to navigate to Admin view and open Property Settings. There you can find Advertising Features and the selector that should be switched to “ON”.
As mentioned above, Google Analytics is a very powerful tool which can collect data from your website and various other sources related to your business.
Based on your business model you might also want to integrate with tools like Google AdSense, AdExchange, BigQuery, DoubleClick, Google Play and Postpacks for sending conversion data to non-Google advertising networks.
Built-in product based integrations are not the only way to integrate Google Analytics with other tools.
There are ways of collecting usage of different widgets and plugins that you might have on your website, many of them do it automatically by sending data to your Analytics Property via Events or Custom Metrics and Dimensions.
You can even set them up on your own, for example, send events every time a video on your website is started, paused, scrolled and why not even for every 10 seconds the video has been watched?
After going through this article about the possible integrations in Google Analytics, you should be confident that your setup is free from these frequent problems.
- No Search Console Integration
- No AdWords Integration
- Other relevant integrations missing
You should also think of creative ways of measuring the performance of the tools, widgets and plugins that you have installed on your website. For example interacting with the videos, related products or reviews.
This article is a part of series called Most common Google Analytics issues (in-depth overview)
If you find something missing or misleading, please let us know in the comments.
7 thoughts on “Tools You Must Integrate With Google Analytics”
tirage tarot carte ordinaire gratuit tarot amour au feminin tarot gratuits l’ermite tarot liste carte tarot divinatoire tarot divinatoire gratuit en ligne amour le tarot
egyptien tarot avenirfacile pape tarot haas du jour tirage tarot
avenir 2015 signification carte tarot l’etoile signification carte hermite tarot marseille tirage tarot et carte gratuit
tarot du travail gratuit osho zen tarot explanation tirage tarot amour gratuit homme vrai tirage tarot gratuit tarot magique gratuit tarot simple poignee
combinaison tarot le bateleur tirage tarot amour marseille
lambert tarot tarot et voyance gratuite en ligne ici voyance tarot signification lame 17 tarot reponse oui non tarot marseille tarots gratuit en ligne
tirage tarot voyancelle tarot rune interpretation carte tarot l’etoile marie claire tarot
marseille tarot gratuit magie voyance voyance par telephone gratuite sans
attente belgique carte tarot boule cristal jouer tarot gratuit mac
signification tarots egyptiens arcane tarot signification tarot gratuite en ligne immediate tarot journalier muriel robert tarot
tarot 1 carte gratuit annonce tarot a 3 tirage tarot tzigane amour tarot belline ge gratuit tarot
gratuit oracle gratuit tarot diable et arcane sans nom
comment interpreter tirage tarot marseille tarot gratuis tarot astrocenter tarot gemeaux fevrier
2016 tirage du tarot gratuit du jour voyance tarot en ligne point tarot a 5 poignee
tarot regle marie claire tirage tarot amour application iphone
tarot gratuit tirage du tarot gratuit marseille tarot amour rtl tarot l’amoureux et le jugement jouer au
tarot gratuit ligne tarot magie tirage tarot gratuite en ligne tarot
petit au bout partie perdue association soleil jugement tarot carte tarot 36 tarot 2018 tirage tarot divinatoire amour gratuit tirage tarot voyance carte tarot viviane tarot diana tarot gratuit fiable amour regle jouer au tarot tarot oswald
wirth amazon christine haas tarot gratuit tarot
en ligne argent reel jeu tarot gratuit pour mac tirage tarot le plus fiable tarot gratuit du oui non tarot au
feminin domino boutique tarot lyon le tarot gratuit du jour tirage tarot lenormand gratuit en ligne jeu du tarot en ligne
tarot astrologique interpretation tirage tarot gratuit sans inscription tarot du travaille logiciel
objectif tarot gratuit tarot du jour verseau tarot 2017 taureau tarot
gratuit marie claire amour tirage tarots gratuit serieux gratuit tarot du jour tarot
du jour travail gratuit tarot travail gratuit immediat force tarot art tarot divinatoire gratuit serieux tarot regle tirage tarot voyance amour combinaison carte tarot pape tarot astro
karmique voyance directe gratuite tarot voyance carte tarot signification tarot croix celtique interpretation carte
tarot amoureux et diable tarot live
Thank you, we are just implementing AdWords here in our company.
Thanks for great and explaining article here, really useful even for me as a marketing person. Like the idea of series.
Nice one, I would really like to read more about the custom integrations, for example I have a yotpo widget on my e-commerce website and would like to track usage and effect on behavior. Does anyone know a good article or maybe this is something you plan to cover in the future?
There are articles on tracking Yotpo and other known tools on the internet, we will probably cover a totally custom one in the future.
Another good one, I am really starting to love this series. Keep up the good work, guys!
Thanks for sharing the knowledge.
Hi Maria, I am glad you liked reading this article. There will be new article published around once a week. So stay tuned!