Top Javascript Charting Libraries

There is a wide variety of Javascript data visualization (charting) libraries available for free. One problem this (good) situation has caused is that it can be rather difficult to pick the right one for your project. And, trust me, switching the library after it has grown to be part of your project is a real pain in the butt.

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Tracking Common User Actions Using Google Analytics Goals

Google Analytics, undoubtedly an industry leader in digital analytics, comes with a decent list of features available out of the box. Naturally, every website is different and so are their key objectives.

Tracking the performance of those key objectives is exactly where Google Analytics goals come into play. In this article, we are covering how to track the popular user actions as goals in Google Analytics.

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Pulling Google Analytics Data into Google Sheets

Google Analytics’s visual interface is great for getting a quick overview and basic data exploration. Often times, in order to find useful insights, you need to take a deeper look and the visual interface just don’t cut it anymore.

In case you are like me, and many other data-driven marketers/analysts, you like working with spreadsheets. Luckily, pulling your Google Analytics data into Google Spreadsheets is easier than you might think.

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Getting Started with Apache Superset, an Enterprise-Ready Business Intelligence Platform

Apache Superset is a modern, enterprise-ready business intelligence web application that makes it easy to visualise large datasets and build complex dashboards. At Reflective Data, we are using Apache Superset to monitor all data going through our platform with minimum latency. This allows us to easily combine data from different databases and every analyst can […]

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Ultimate Guide to Setting up Enhanced Ecommerce Tracking

The Enhanced Ecommerce tracking is my favorite feature of Google Analytics, yet so many companies are not using most of its features. It’s time to turn this into your competitive advantage.

While there are other creative use cases, in this article I’m focusing on tracking the websites actually selling goods or services online.

The goal of this article is to provide an up-to-date information and guidelines for implementing Google Analytics Enhanced Ecommerce tracking on an e-commerce site using Google Tag Manager.

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What Is FOOC and How to Get Rid of It?

FOOC or Flash of Original Content is a situation in Javascript based A/B testing where the experiment is causing an element on the page to flicker when changing from original to the variation.

It has been a known problem for as long as front-end A/B testing solutions have been around. In this article, we take a look at why you should care and if it’s somehow possible to solve it.

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Must Know Tips For Optimizely Preview Links

If you run A/B tests using Optimizely, you have probably worked with its preview links. There’s a good chance that you never really thought about the individual parameters in these links, is this the case with you?

In this article I am going to share some of the best tips for Optimizely preview links that are going to make your work easier and save you a good amount of time.

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