Google Analytics, undoubtedly an industry leader in digital analytics, comes with a decent list of features available out of the box. Naturally, every website is different and so are their key objectives.
Tracking the performance of those key objectives is exactly where Google Analytics goals come into play. In this article, we are covering how to track the popular user actions as goals in Google Analytics.
Google Analytics’s visual interface is great for getting a quick overview and basic data exploration. Often times, in order to find useful insights, you need to take a deeper look and the visual interface just don’t cut it anymore.
In case you are like me, and many other data-driven marketers/analysts, you like working with spreadsheets. Luckily, pulling your Google Analytics data into Google Spreadsheets is easier than you might think.
If you’ve ever worked with Google Analytics API, you are probably familiar with the Query Explorer. What many users don’t know about is that Google also has a similar tool called Request Composer. The main difference between the two is that while Query Explorer is built on top of Reporting API v3 the Request Composer […]
Apache Superset is a modern, enterprise-ready business intelligence web application that makes it easy to visualise large datasets and build complex dashboards. At Reflective Data, we are using Apache Superset to monitor all data going through our platform with minimum latency. This allows us to easily combine data from different databases and every analyst can […]
The Enhanced Ecommerce tracking is my favorite feature of Google Analytics, yet so many companies are not using most of its features. It’s time to turn this into your competitive advantage.
While there are other creative use cases, in this article I’m focusing on tracking the websites actually selling goods or services online.
The goal of this article is to provide an up-to-date information and guidelines for implementing Google Analytics Enhanced Ecommerce tracking on an e-commerce site using Google Tag Manager.
This article is for everyone using Google Analytics or Google AdWords on any of their websites and don’t know much about the new gtag.js, yet.
In this article, I am going to give you a quick overview of what gtag.js aka Global Site Tag is as well as who and when should consider migrating from their current tracking setup.
Every analyst likes awesome charts. A good chart is nice to look at, easy to understand, and creating one shouldn’t be a rocket science.
There are hundreds of great tools and frameworks that allow you to create beautiful charts. Having tried tens of them, I finally chose Google Charts as my go-to tool.
It has been a known problem for as long as front-end A/B testing solutions have been around. In this article, we take a look at why you should care and if it’s somehow possible to solve it.
If you run A/B tests using Optimizely, you have probably worked with its preview links. There’s a good chance that you never really thought about the individual parameters in these links, is this the case with you?
In this article I am going to share some of the best tips for Optimizely preview links that are going to make your work easier and save you a good amount of time.