How does it work?
1. Studying your business
Working closely with your team, we make sure what's important for your business. To set a strong foundation, we also define the main KPI-s and conversion funnels.
2. Complete audit followed by required updates
We but a lot of effort into analyzing your data, but first we need to make sure that it's accurate. If some important tracking point is missing or needs an update, we make sure it gets fixed.
3. Periodic reports providing actionable insights
Our analysts dig deep into your data to provide the insights that would help you get those KPI-s growing. Most clients have found our by-weekly reports to work the best. Long-term reports are conducted every 6 months.
4. Custom-built dashboards
Analysts, designers, and developers at Reflective Data are building you the dashboards your team needs to keep track of whats going on. Both on macro and micro level.
5. On-going audit
Your business and the environment are both in constant change. We make sure your digital analytics program is always up-to-date.
Our personal approach
While we have our frameworks and best practices in places, we know that every business is different.
That is why in the beginning of our partnership, our analysts work closely with your team to figure out what your business is all about and which data-driven methods could help it grow.
Pro Insights vs in-house analysts
While we are happy to work with any in-house analysts you might already have in your team, for many businesses we have managed to replace the entire analytics team.
1. Always up-to-date
Our goal is to help our clients benefit from the latest technologies and industry standards. Being up-to-date is important for us, to do so we have multiple training programs and everyone is welcome to share their findings with the team.
2. A broad skill set
We have experts specializing in all key areas and technologies of digital analytics. When moving to a new tool, you might have to make serious corrections in your team. We just change the analysts working with you.
The amount and subject of the data and insights your business needs can change in time. We are flexible and have the skill required already waiting for you.
How do I benefit from those periodic reports?
As mentioned, our work is always personal and based on our client's business model. Our goal is to give you only the information that matters, insights you can take actions on.
The amount of data that is available is enormous, and getting lost is easy. Let us do the heavy-lifting for you, so you can focus on taking actions.
- Overview of short and long-term performance
- Optimize your advertising spend
- Detect any changes in trends
- Maximize promotion effectiveness
- Ideas for A/B testing
- Detect usability and other issues