Google Analytics Parallel Tracking

Raw Google Analytics data in your data warehouse

Send raw unsampled Google Analytics data in real-time to Google BigQuery or any other data warehouse.

  • No sampling
  • You own and control the data
  • Fast, secure and flexible 
RD - Google Analytics Parallel Tracking

How does it work?

Our team will take care of the implementation, configuration and maintenance.

1. Tracking code modification

A small modification to the Google Analytics tracking code is required in order to enable streaming all hits to our data processing pipeline. This is known as parallel tracking.

2. Data processing

Our data processing engine receives and processes all hits similar to Google Analytics. This system can scale almost infinitely and is free from processing limits existing in Google Analytics.

3. Data is stored in the warehouse

Our default data warehouse is Google BigQuery but we can work with any other solution as well. All data is processed and available for reporting in near-real-time.

Need help with reporting, analyzing or visualizing the data you’ve collected? Our team can help with that as well.

You own the data

Collect all the data into your own cloud data warehouse.

No sampling

Get access to raw hit-level data and queries with no sampling.

Custom reports

Build reports with any level of complexity by querying your data with SQL.

Why choose our data pipeline service?

1. Flexibility

Our data pipeline service is completely customizable and no two pipelines are the same. Already have a great tool stack you like and wish to keep? We can work with almost any data-related tool on the market and can give recommendations on adding new ones as your company evolves.

2. Secure & Reliable

All of the mission-critical parts of the data pipeline are living in one of the most reliable cloud computing platforms. Either Google Cloud Platform or Amazon Web Services. This makes sure your systems can scale automatically and you don’t have to worry about managing the infrastructure.

3. Fast

When planning and building your data pipeline, our engineers aim for maximum efficiency and speed. Most of the events are available for reporting in minutes, not hours or days. This means your team can make decisions faster, giving you a great competitive advantage.

4. Full Control & Ownership

While data-related tools are getting more powerful, many of them want to remain in power of your data. Many of them don’t even allow exports of your raw data. We make sure you own and control all the data in your data lake/warehouse.

5. Expert help and advice

Need help with reporting, analyzing or visualizing the data you’ve collected? Our team of experts is always ready to help.

Want the best-in-class data pipeline?
Get in touch with us today.

Reflective Data has been our main partner in digital analytics for over two years now. They helped kick-start our efforts in tracking, data analysis, data visualization, and reporting. Reflective Data truly acted as an extension of our team and the level of collaboration was much more akin to a partnership than a client/vendor relationship.

Parker, CMO, New York

Our experience with Reflective Data has been amazing. Our internal resources are always limited and we're now relying on Reflective Data on pretty much all of our digital analytics tasks. They audited and redid our entire enhanced ecommerce setup. These guys tend to overdeliver, we are more than happy. Oh, and the new dashboards completely changed how we work.

Stephanie, Director of Ecommerce, London

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