Raw Google Analytics data in your data warehouse

Send raw unsampled Google Analytics data in real-time to Google BigQuery or any other data warehouse.

No sampling
No data collection limits
You own and control the data

PS! This solution can work without sending data to GA at all and will work after GA stops processing data on july 1, 2023 - making it a perfect alternative to Google Analytics UA.

Supports both UA and GA4

Running on

How does it work?

Our team will support with the implementation, configuration and maintenance.

1. Tracking code modification

A small modification to the Google Analytics tracking code is required in order to enable streaming all hits to our data processing pipeline. This is known as Parallel Tracking.

2. Data processing

Our data processing engine receives and processes all hits very similar to Google Analytics. This system can scale almost infinitely and is free from data processing limits existing in Google Analytics.

3. Data is stored in your data warehouse

Our default data warehouse is Google BigQuery but we can work with almost any vendor. All data is processed and available for reporting within seconds.

You own the data

Collect all the data into your own cloud data warehouse.

No sampling

Get access to raw hit-level data and queries with no sampling.

Custom reports

Build reports with any level of complexity by querying your data with SQL.

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As an alternative to Google Analytics

Google Analytics Universal Analytics is going away on July 1, 2023. Now’s the time to find your alternative.

Here’s how Parallel Tracking can work as a perfect replacement for Google Analytics.

1. The exact same trackers and tracking syntax

As Parallel Tracking uses the same trackers as Google Analytics, you’re likely to have them on your site already. If not, they’re easy to set up and most of the industry is familiar with how they work. Almost all methods, including analytics.js (snippet on your site), Google Tag Manager, Measurement Protocol, Segment.com and others are supported.

2. Data model you know and love

Most analytics tools, including GA4, don’t have the intuitive data model that you are familiar with from Google Analytics UA. With Parallel Tracking, you’ll get sessions, bounce rate, Google Ads integration and everything else out of the box.

Some might argue that this model is outdated for some use cases. No worries, Parallel Tracking gives you all of the benefits of an event-driven data model too with unlimited custom attributes and full access to raw data.

3. Full control and ownership of your data

That’s right. All data you collect is stored in a data warehouse you own and control. That means you can choose to store your data within the EU, for example, to meet the privacy requirements. No need to worry about your data being used for something you didn’t agree with.

This is exactly what we enable!

"If I had access to raw, hit-level data, and if I could build my own stitching schema on top of that, I would be able to bend the processing and reporting aspects of GA to my will, improving the quality of data for my business alone. That's what my dashboards should be showing! That's what should be driving my business!"

Simo Ahava Analytics developer

Why choose our data pipeline service?

1. Flexibility

Need a custom attribution model? Combine data from multiple websites, apps or other sources? Not happy with how Google Analytics aggregates data and calculates certain metrics? Parallel Tracking is fully customizable to meet your needs in how data is being collected, processed, stored and accessed for reporting.

2. Secure & Reliable

All of the mission-critical parts of the data pipeline are living in one of the most reliable cloud computing platforms – Google Cloud Platform. This ensures your systems can scale automatically and you don’t have to worry about managing the infrastructure.

3. Fast

All hits are available for reporting within seconds. Sessions are processed once a day. This means your team can make decisions faster, giving you a great competitive advantage. Having access to real-time data is critical for machine learning algorithms used for product recommendations and more.

4. Full Control & Ownership

While data-related tools are getting more powerful, many of them want to remain in power of your data. Some of the tools on the market don’t even allow exports of your raw data. We make sure you own and control all the data in your data warehouse.

5. Technical support and advice

All plans come with technical support available for implementation, custom modifications or general support for managing your data infrastructure.

Want the best-in-class data pipeline?
Get in touch with us today.

Reflective Data has been one of our key partners in digital analytics for over two years now. They helped kick-start our efforts in tracking, data analysis, data visualization, and reporting. Reflective Data truly acted as an extension to our team and the level of collaboration was much more akin to a partnership than a client/vendor relationship.

Parker, Senior Marketing Manager, Boston

Our experience with Reflective Data has been amazing. Our internal resources are always limited and we're now relying on Reflective Data on pretty much all of our digital analytics tasks. They audited and rebuilt our entire enhanced ecommerce setup. These guys tend to overdeliver, we are more than happy. Oh, and the new dashboards completely changed how my team operates.

Stephanie, Director of Ecommerce, London

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