Analytics dictionary › Unique pageview

Unique pageview

Unique pageview is the number of sessions during which the specified page was viewed at least once.

Therefore, in a single session, if a user visits page1 5 times page2 3 times and page3 1 time, they would all receive just one unique pageview.

Page views vs Unique page views in Google Analytics
Page views vs Unique page views in Google Analytics

As also seen in the screenshot above, websites usually have a lot more page views than unique page views.

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