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The Reflective Data blog.
Data-driven approach to digital marketing, analytics and AI, from the people who do it every day.
✎ Written by humans. We love AI, but every article here is written by our top experts. No fluff, no filler.
Google Analytics
Why Should You Get a Google Analytics Setup Audit?
This article is for everyone that has Google Analytics installed on their website but especially for those who use data for their business decisions.…
Jan 16, 2017 · 6 min read
Google Analytics
What You Need to Know About Google Analytics Referral Exclusions
Google Analytics is strong in tracking all sorts of traffic sources. By default, it can make sure if the user came from a social…
Jan 13, 2017 · 4 min read
Google Analytics
Google Analytics Custom Definitions – The Right Way
Google Analytics Custom Definitions are essential additions to every Analytics setup that has been tailored to a specific business. And they all should be.…
Jan 5, 2017 · 8 min read
Google Analytics
Everything You Need to Know About Google Analytics User ID
Google Analytics, an analytics tool of choice for most of us, counts hits, page views, sessions and users. That is clear, but did you…
Dec 30, 2016 · 8 min read
Google Analytics
Tools You Must Integrate With Google Analytics
Well, it really depends on your business and other specific conditions like advertising methods but there are still a few common tools that you…
Dec 26, 2016 · 5 min read
Google Analytics
Things You Must Know When Setting Up Google Analytics
This is the first article in the Most common Google Analytics issues (in-depth overview) series. We start with the most logical part, general configuration…
Dec 20, 2016 · 7 min read
Google Analytics
Most Common Google Analytics Configuration Issues (In-Depth Overview)
While most of us know what Google Analytics is, and basic setup is really straightforward and simple, there are still tons of things that…
Dec 14, 2016 · 2 min read
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