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The Reflective Data blog.
Data-driven approach to digital marketing, analytics and AI, from the people who do it every day.
✎ Written by humans. We love AI, but every article here is written by our top experts. No fluff, no filler.
Google Analytics
All You Need to Know About Google Analytics Filters
In Google Analytics, you can use custom filters mainly for achieving three goals: excluding unwanted traffic, creating custom views, and manipulating data. Each of…
Aug 23, 2017 · 8 min read
General
Level up as an Analyst by Asking the Right Questions
It's not about the amount or quality of the data that matters the most. It's what you can do with it. The insights you can…
Jul 26, 2017 · 4 min read
A/B testing
Must Know Tips For Optimizely Preview Links
If you run A/B tests using Optimizely, you have probably worked with its preview links. There's a good chance that you never really thought…
Jul 20, 2017 · 4 min read
General
Analytics Resources
As there are plenty of analytics resources on the internet, we decided to list the best of them in one place (here). We are…
Jul 20, 2017 · 2 min read
A/B testing
Getting Started With A/B Testing
At Reflective Data, we believe that A/B testing is one of the best uses for all the data you gather in your digital analytics…
Jun 28, 2017 · 13 min read
A/B testing
Using Google Optimize For 3 Months
Around eight months ago, we signed up for Google Optimize invite list. We finally received our access around four months later and we have…
May 30, 2017 · 7 min read
A/B testing
Getting Started With Google Optimize
Google Optimize is a free A/B testing platform that integrates seamlessly with your Google Analytics setup. Around eight months ago, we signed up for…
May 29, 2017 · 5 min read
Google Analytics
Must-Have Settings for Google Analytics Views
Google Analytics, the most widely used tool for gathering data from your website usage, comes with pretty good setup out-of-the-box and will serve the…
May 26, 2017 · 6 min read
General
Announcing Analytics Dictionary
Let's admit, analytics can be hard. We are taking a step to make it easier, putting together a dictionary for analytics-related terms and definitions.…
May 4, 2017 · 2 min read
A/B testing
Boost Your CRO Process With AI and Sentient Ascend
Today, it is safe to say that AI and machine learning are here to stay. At least every third trending submission on Producthunt has…
Apr 18, 2017 · 9 min read
Google Analytics
Google Analytics Views You Should Add to Your Setup
At Reflective Data we believe that every analytics platform should make sure that their users find what they are looking for as fast as…
Mar 24, 2017 · 7 min read
Google Analytics
The Ultimate Guide to In-Page Analytics
Going to Google Analytics and find the right report to give you the information you need is fun and all but sometimes you need…
Jan 23, 2017 · 4 min read
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