Using Google Analytics 360 and BigQuery to Grow Your Business

Google Analytics is a very powerful free tool used by millions across the world, Google Analytics 360 (formerly Google Analytics Premium) is it’s paid and even more powerful bigger brother. BigQuery, on the other hand, is a fast, scalable and reasonably priced enterprise-level data warehouse for analytics at any scale.

In this article, I am giving you a few reasons why you should consider upgrading to Google Analytics 360 and an option to seamlessly integrate with BigQuery is a pretty good starting point.

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Google Analytics Audiences, Acquisition and Behavior Reports Visualized in Data Studio

You’ve probably heard of Google Data Studio, a powerful and flexible tool that lets you visualize data from various sources. One of the most popular use cases, in my opinion, has been visualizing data from Google Analytics.

Recently, Google made it even easier to get started with connecting the two, Google Analytics and Data Studio, by giving us three nice-looking yet insightful reports. Even better, you can customize the reports in any way you wish.

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All You Need to Know About Google Analytics Filters

In Google Analytics, you can use custom filters mainly for achieving three goals: excluding unwanted traffic, creating custom views, and manipulating data. Each of these can be extremely useful and we are going to take a closer look at all of them.

This article is a part of our very popular series called “Most common Google Analytics issues (in-depth overview)” where we go into great detail of every aspect of Google Analytics. This time, we are going to cover everything you need to know about Google Analytics Filters.

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Must-Have Settings For Google Analytics Views

Google Analytics, the most widely used tool for gathering data from your website usage, comes with pretty good setup out-of-the-box and will serve the needs for most basic users. Once your website becomes more sophisticated and starts getting more traffic, the default setup just won’t cut it anymore.

Luckily, changing the settings of your view in Google Analytics is rather straight forward. In this article, I am going to cover the setup I use on most websites and will give go into some more detail on the most important settings.

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How to develop a habit of analyzing the data

Today, analyzing data is not only the world of full-time analysts. When it comes to web analytics, there is a good chance that you could benefit from developing a habit analyzing the data collected, no matter whether your main role is related to marketing, growth or scoring leads.

In order to start mining some really useful insights that are going to skyrocket your productivity in your everyday work, you are going to have to start by getting your mindset fixed. That is a data-driven mindset.

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