All You Need to Know About Google Analytics Filters

In Google Analytics, you can use custom filters mainly for achieving three goals: excluding unwanted traffic, creating custom views, and manipulating data. Each of these can be extremely useful and we are going to take a closer look at all of them.

This article is a part of our very popular series called “Most common Google Analytics issues (in-depth overview)” where we go into great detail of every aspect of Google Analytics. This time, we are going to cover everything you need to know about Google Analytics Filters.

Read more »

Must-Have Settings For Google Analytics Views

Google Analytics, the most widely used tool for gathering data from your website usage, comes with pretty good setup out-of-the-box and will serve the needs for most basic users. Once your website becomes more sophisticated and starts getting more traffic, the default setup just won’t cut it anymore.

Luckily, changing the settings of your view in Google Analytics is rather straight forward. In this article, I am going to cover the setup I use on most websites and will give go into some more detail on the most important settings.

Read more »

How to develop a habit of analyzing the data

Today, analyzing data is not only the world of full-time analysts. When it comes to web analytics, there is a good chance that you could benefit from developing a habit analyzing the data collected, no matter whether your main role is related to marketing, growth or scoring leads.

In order to start mining some really useful insights that are going to skyrocket your productivity in your everyday work, you are going to have to start by getting your mindset fixed. That is a data-driven mindset.

Read more »

The ultimate guide to In-Page Analytics

Going to Google Analytics and find the right report to give you the information you need is fun and all but sometimes you need it quick, on the go.

This is where Google Analytics In-Page Analytics comes into play. It is built to give you a really quick overview of the basic metrics of your website, on your website!

Read more »

Why you should get a Google Analytics setup audit?

This article is for everyone that has Google Analytics installed on their website but especially for those who use data for their business decisions. (All of you should)

Experts at Reflective Data have seen and conducted audits for hundreds of Google Analytics setups, and we must say that the picture could be much better. In fact, there’s hasn’t been a perfect setup, yet.

Read more »

What you need to know about Google Analytics Referral Exclusions

Google Analytics is strong in tracking all sorts of traffic sources. By default, it can make sure if the user came from a social network, search engine, advertisement, email or came to your site directly (typing in the URL or using a bookmark).

While the basic channel determination is quite good, you should still consider configuring based on your business, as Google really couldn’t make a one-size-fits-all solution here. Web sites are just too different, and that’s a good thing, right?

In fact, you can re-configure the entire channel determination system, but in this article, we are going to cover the part that’s related to referral traffic. More specifically, the traffic that Google considers a referral but it actually isn’t.

Read more »

Google Analytics Custom Definitions – the right way

Google Analytics Custom Definitions are essential additions to every Analytics setup that has been tailored to a specific business. And they all should be.

The basic setup provides you with plenty of dimensions and metrics but there are things that are specific to your business and need some manual configuration in order to be tracked properly.

This is exactly what Google Analytics Custom Definitions are good for – including non-standard data in your reports.

Read more »