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Google Analytics
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BigQuery
Optimal GA4 Setup For High-Traffic Websites and Apps in 2025
Collecting close to or above 1 million events per day? Then you've probably realized that using the free version of GA4 you're hitting several…
Nov 19, 2024 · 6 min read
GA4
How to Make Your Google Analytics 4 [GA4] Implementation GDPR Compliant?
Recently, several European countries, including Austria, France, Italy, and Denmark have declared the use of Google Analytics illegal. That is, even if you asked…
Dec 9, 2022 · 3 min read
BigQuery
How to Avoid Google Analytics 4 [GA4] BigQuery Export Quota Limit of 1 Million Hits
While the new version of Google Analytics, the GA4, comes with the native BigQuery export feature available in the free version and some of…
May 12, 2022 · 3 min read
BigQuery
Best Google Analytics Alternative for 2023
No doubt that Google Analytics is the most popular tool when it comes to website analytics. Even though it's free for most users, it…
Mar 24, 2022 · 9 min read
A/B testing
Measure Long-Term Metrics Like Customer Lifetime Value (LTV) Using Google Analytics
Long-term metrics like customer lifetime value (LTV) and churn can be so much more insightful and lead to better results when optimized for when…
May 25, 2021 · 8 min read
Data infrastructure
Case Study: Storing Google Analytics Data Within The European Union or Locally
Data protection and privacy rules are getting tougher all over the world. This is especially true for the European Union and even more so…
Mar 12, 2021 · 5 min read
Data infrastructure
Case Study: Sending Data From Shopify and Google Analytics to BigQuery for More Advanced Analysis
Using Google Analytics Parallel Tracking and a custom data pipeline for Shopify, we managed to get all necessary data in BigQuery for more advanced…
Jan 25, 2021 · 4 min read
A/B testing
Case Study: Solving The Discrepancy Between A/B Testing Tool, Google Analytics and Backend Data For a Large E-Commerce Business
Working with skewed data can be worse than having no data at all. This is why we're always promoting all sorts of analytics audits…
Jan 15, 2021 · 7 min read
BigQuery
[Medium] Hit-Level Unsampled Google Analytics to BigQuery Without 360
Google Analytics and BigQuery, two tools that both the major players in their respective segments. Yet, there is no way to easily send raw…
Dec 30, 2020 · 2 min read
BigQuery
How to Query Google Analytics Data Using SQL
SQL is the most popular language for professionals to communicate with databases and query data. Google Analytics is the most popular tool for digital…
Oct 30, 2020 · 6 min read
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