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A/B testing
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A/B testing
Export Experiment Data From Google Optimize – While You Still Can
Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that…
Jan 24, 2023 · 4 min read
A/B testing
Measure Long-Term Metrics Like Customer Lifetime Value (LTV) Using Google Analytics
Long-term metrics like customer lifetime value (LTV) and churn can be so much more insightful and lead to better results when optimized for when…
May 25, 2021 · 8 min read
A/B testing
Case Study: Solving The Discrepancy Between A/B Testing Tool, Google Analytics and Backend Data For a Large E-Commerce Business
Working with skewed data can be worse than having no data at all. This is why we're always promoting all sorts of analytics audits…
Jan 15, 2021 · 7 min read
A/B testing
Tracking Optimize Anti-Flicker Snippet Timeout in Google Analytics
If you have any experience with JavaScript-based A/B testing and/or personalization tools you know that flicker can be a real headache. In case your…
Sep 4, 2019 · 4 min read
A/B testing
Good Nomenclature Is More Important Than You Probably Think
Let's be honest, most companies don't really think about nomenclature when it comes to setting up their tags, goals or A/B testing experiments. And…
Mar 20, 2019 · 4 min read
A/B testing
Comprehensive Guide to Statistics in A/B Testing
Running a basic A/B test is easy, but you know what else is easy? - Misinterpreting the results. In this post, we are covering…
Jan 12, 2019 · 14 min read
A/B testing
What Is FOOC and How to Get Rid of It?
FOOC or Flash of Original Content is a situation in Javascript based A/B testing where the experiment is causing an element on the page…
Aug 28, 2017 · 4 min read
A/B testing
Must Know Tips For Optimizely Preview Links
If you run A/B tests using Optimizely, you have probably worked with its preview links. There's a good chance that you never really thought…
Jul 20, 2017 · 4 min read
A/B testing
Getting Started With A/B Testing
At Reflective Data, we believe that A/B testing is one of the best uses for all the data you gather in your digital analytics…
Jun 28, 2017 · 13 min read
A/B testing
Using Google Optimize For 3 Months
Around eight months ago, we signed up for Google Optimize invite list. We finally received our access around four months later and we have…
May 30, 2017 · 7 min read
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