GA360 is a great tool, and for the enterprises that can afford and justify the cost, probably the best analytics tool they can invest in. At the same time, many companies don’t have the budget to pay upwards of $150k for an analytics tool.
Google Analytics 4 (GA4) is not yet fully GDPR compliant. Google is working to make GA4 compliant with the GDPR, but it is a complex process that is still ongoing.
At Reflective Data, we built a solution that enables companies to use GA4 in the EU safely.
Recently, several European countries, including Austria, France, Italy, and Denmark have declared the use of Google Analytics illegal. That is, even if you asked for the consent of your website visitors.
There is one way, though, how you can continue using GA4 while being fully GDPR compliant.
While the new version of Google Analytics, the GA4, comes with the native BigQuery export feature available in the free version and some of the other quotas aren’t as tight anymore, GA4 still has a fair share of limitations we need to account for.
The limit I’m covering in this post is set on the BigQuery export. More specifically, the GA4 to BigQuery native export feature has a limit of 1 million hits per day. Luckily, there are some ways around it.