While the new version of Google Analytics, the GA4, comes with the native BigQuery export feature available in the free version and some of the other quotas aren’t as tight anymore, GA4 still has a fair share of limitations we need to account for.
The limit I’m covering in this post is set on the BigQuery export. More specifically, the GA4 to BigQuery native export feature has a limit of 1 million hits per day. Luckily, there are some ways around it.