Recently, several European countries, including Austria, France, Italy, and Denmark have declared the use of Google Analytics illegal. That is, even if you asked for the consent of your website visitors.
There is one way, though, how you can continue using GA4 while being fully GDPR compliant.
While the new version of Google Analytics, the GA4, comes with the native BigQuery export feature available in the free version and some of the other quotas aren’t as tight anymore, GA4 still has a fair share of limitations we need to account for.
The limit I’m covering in this post is set on the BigQuery export. More specifically, the GA4 to BigQuery native export feature has a limit of 1 million hits per day. Luckily, there are some ways around it.
