6 Ways Data Visualization Can Help Brands Improve Customer Experience

If you’ve seen “The Matrix”, then you may recall characters developing the ability to essentially see the virtual reality in the code streaming down their screens. Sadly, outside of fiction, humanity isn’t all that great at interpreting vast swathes of raw data. In a time of granular analytics, that’s why data visualization has become so important.

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7 Best Data Visualization Tools in 2019

Data visualization allows marketers to physically see and communicate with their target audience. Marketers typically have all the same information via text, but turning it into a visual aid can allow companies to make business decisions much faster. Simple aids like pie charts or line graphs can take thousands of pieces of information and compress them all down into something legible.

Creating these visuals on your own can take more time than reading through the slog of information. The good news is that technology has created data visualization tools for marketers to easily pour their data into and create the visuals for them.

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Top Javascript Charting Libraries

There is a wide variety of Javascript data visualization (charting) libraries available for free. One problem this (good) situation has caused is that it can be rather difficult to pick the right one for your project. And, trust me, switching the library after it has grown to be part of your project is a real pain in the butt.

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Getting Started with Apache Superset, an Enterprise-Ready Business Intelligence Platform

Apache Superset is a modern, enterprise-ready business intelligence web application that makes it easy to visualise large datasets and build complex dashboards. At Reflective Data, we are using Apache Superset to monitor all data going through our platform with minimum latency. This allows us to easily combine data from different databases and every analyst can […]

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Google Analytics Audiences, Acquisition and Behavior Reports Visualized in Data Studio

You’ve probably heard of Google Data Studio, a powerful and flexible tool that lets you visualize data from various sources. One of the most popular use cases, in my opinion, has been visualizing data from Google Analytics.

Recently, Google made it even easier to get started with connecting the two, Google Analytics and Data Studio, by giving us three nice-looking yet insightful reports. Even better, you can customize the reports in any way you wish.

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