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The Reflective Data blog.
Data-driven approach to digital marketing, analytics and AI, from the people who do it every day.
✎ Written by humans. We love AI, but every article here is written by our top experts. No fluff, no filler.
BigQuery
Best Google Analytics Alternative for 2023
No doubt that Google Analytics is the most popular tool when it comes to website analytics. Even though it's free for most users, it…
Mar 24, 2022 · 9 min read
Guest Post
How Jooble Leverages Digital Analytics Data to Run Their Business and Improve the Job Seekers’ Experience
Through years of working with data, we at Jooble have come to understand the importance of digital analytics. We believe that today it is…
Dec 20, 2021 · 4 min read
Data infrastructure
Case Study: Building and maintaining a Data Pipeline and Data Warehouse for the Enterprise
At Reflective Data, we've worked with companies big and small. This means we have seen all levels of maturity when it comes to the…
Sep 20, 2021 · 4 min read
A/B testing
Measure Long-Term Metrics Like Customer Lifetime Value (LTV) Using Google Analytics
Long-term metrics like customer lifetime value (LTV) and churn can be so much more insightful and lead to better results when optimized for when…
May 25, 2021 · 8 min read
Data infrastructure
Case Study: Storing Google Analytics Data Within The European Union or Locally
Data protection and privacy rules are getting tougher all over the world. This is especially true for the European Union and even more so…
Mar 12, 2021 · 5 min read
Data infrastructure
Case Study: Sending Data From Shopify and Google Analytics to BigQuery for More Advanced Analysis
Using Google Analytics Parallel Tracking and a custom data pipeline for Shopify, we managed to get all necessary data in BigQuery for more advanced…
Jan 25, 2021 · 4 min read
A/B testing
Case Study: Solving The Discrepancy Between A/B Testing Tool, Google Analytics and Backend Data For a Large E-Commerce Business
Working with skewed data can be worse than having no data at all. This is why we're always promoting all sorts of analytics audits…
Jan 15, 2021 · 7 min read
General
A Series of Digital Analytics Related Case Studies Coming Soon
Over the years, we have helped companies of all sizes and from various industries to collect, process and make use of digital data. Something…
Jan 11, 2021 · 2 min read
BigQuery
[Medium] Hit-Level Unsampled Google Analytics to BigQuery Without 360
Google Analytics and BigQuery, two tools that both the major players in their respective segments. Yet, there is no way to easily send raw…
Dec 30, 2020 · 2 min read
BigQuery
How to Query Google Analytics Data Using SQL
SQL is the most popular language for professionals to communicate with databases and query data. Google Analytics is the most popular tool for digital…
Oct 30, 2020 · 6 min read
BigQuery
How to Avoid Google Analytics Sampling and Data Limits?
Google Analytics, while being by far the most popular tool in its segment, does have a few limitations that can make this, otherwise nearly…
Aug 25, 2020 · 9 min read
BigQuery
Making BigQuery a Single Source of Truth for Marketing Data Analysis
Is your marketing data currently under the control of multiple vendors and platforms? Do you have to mix together siloed data and reporting tools…
Jun 18, 2020 · 14 min read
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