Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Any experiments and personalizations still active on that date will end.
In order to not lose your data, you should act on exporting it now!
Out of the box, Google Analytics already tracks a bunch of really useful data points. What the default setup lacks, though, is context and events that are specific to your website and business.
Custom Events provide a perfect solution for adding context and tracking more specific user actions. In this article, we are giving you a good amount of ideas for custom events you should implement on your own and/or your clients’ websites.
If you have any experience with JavaScript-based A/B testing and/or personalization tools you know that flicker can be a real headache.
In case your tool of choice is Google Optimize, you should be using their official anti-flicker snippet to minimize the flicker effect.
Around eight months ago, we signed up for Google Optimize invite list. We finally received our access around four months later and we have now been actively using it for three months.
So, what’s our verdict? Is it going to replace other tools like Optimizely or VWO? In this article, we are going to tell you exactly what we think about Google Optimize.
Google Optimize is a free A/B testing platform that integrates seamlessly with your Google Analytics setup. Around eight months ago, we signed up for their invite list.
We finally received our access around four months later and now we have been actively using it for three months.
Here’s what you need to know in order to get started with running experiments on your website using Google Optimize.
