Category: Data Pipeline

Google Analytics is a really good tool for marketing-focused digital analytics. And by far the most popular one in this segment. With some custom setup, you can also use Google Analytics for tracking SaaS and other web apps & products.

Two of the most common shortcomings of Google Analytics that most of the more advanced users experience, though, are the lack of hit-level granularity and sampling. In this article, we are taking a look at some of the ways you can overcome these shortcomings without spending a fortune on Google Analytics 360.

This blog post is aimed for anyone planning to build a data pipeline or upgrade their current setup.

An end-to-end analytics data pipeline is a secure and reliable mechanism that is responsible for feeding your business with valuable data that can be used for reporting, analysis, machine learning or any other activity that requires accurate data about your business.