Google Optimize is an A/B testing tool that seamlessly works with Google Tag Manager and Google Analytics.
There are two versions of Google Optimize: Free and Optimize 360.
The free version is a good opportunity for getting started with A/B testing. Before Optimize was launched, there was virtually no free tool that would allow running experiments on a large number of users/sessions.
Key Features
Google Optimize has a great list of features that allow testing all sorts of changes to any part of the website.
Google Integrations
- Google AdWords
- Google Analytics
- Google BigQuery
- Google Firebase
Experiment Types
- A/B or A/B/n Tests
- Multivariate Tests
- Redirect Tests
Visual Editor
- Easy WYSIWYG Editing
- Helpful Diagnostics
- Mobile Web Editor
- Sophisticated Code Editing
Targeting
- Advanced Client-Side Signals
- Analytics Audiences (Optimize 360 only)
- URL
- User Attributes
Reporting
- Experiment Summary
- Improvement Overview
- Objective Details
- Optimize Reports in Analytics
Experiment Management
- Activity Log
- Experiment Preview
- User Permissions
Useful Links
Last modified: April 27, 2020
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