blog
The Reflective Data blog.
Data-driven approach to digital marketing, analytics and AI, from the people who do it every day.
✎ Written by humans. We love AI, but every article here is written by our top experts. No fluff, no filler.
General
How Data Analysis Improve Decision Making
We are seeing more trends being given birth due to the rise in data. Data analysis decision making has become the go-to strategy for…
Jul 29, 2019 · 5 min read
General
How Analytics Can Help Improve Team Productivity & Performance
Big data can easily feel dispassionate. You’re drawing snippets of information from countless sources, bringing them all together, and parsing that body of data…
Jul 18, 2019 · 5 min read
General
How Is Big Data Impacting Search Engine Optimization
There have been a lot of talks going around big data and its impact on the world. When you hear this term for the…
Jun 28, 2019 · 5 min read
General
10 Important Email Marketing KPIs You Can’t Afford to Overlook
One of the most effective channels for marketers is email because it offers a consistent yet streamlined opportunity for building traffic and engagement. However,…
Jun 26, 2019 · 5 min read
Google Analytics
Using Google Analytics (GA) for Tracking SaaS
While it was originally built for tracking general marketing and ecommerce websites, Google Analytics can be configured to track your SaaS app as well.…
Jun 20, 2019 · 13 min read
General
Why It’s Essential You Analyze The Purchase Data Of Your Customers
There are creative elements to succeeding in retail, of course, but they’re all rooted in extensive data analysis. By recounting and parsing the facts…
Jun 19, 2019 · 5 min read
Data Visualization
6 Ways Data Visualization Can Help Brands Improve Customer Experience
If you’ve seen “The Matrix”, then you may recall characters developing the ability to essentially see the virtual reality in the code streaming down…
May 29, 2019 · 5 min read
General
5 Data Deduplication Strategies for Marketers
Data deduplication, also called deduping, means getting rid of the duplicate entries in a database, on a spreadsheet or in a similar format. It's…
May 24, 2019 · 4 min read
Google Analytics
How to Detect and Track Incognito Users with Google Analytics and Google Tag Manager
Depending on the type of website you are working with, it is likely that some percentage of your users are using their browser in…
Apr 4, 2019 · 4 min read
General
3 Analytical Mistakes You’re Making and How to Avoid Them
Platforms like Hootsuite and Google Analytics are valuable tools for tracking marketing data. With the insights you gain through Marketo, Ahrefs and similar services,…
Mar 27, 2019 · 3 min read
A/B testing
Good Nomenclature Is More Important Than You Probably Think
Let's be honest, most companies don't really think about nomenclature when it comes to setting up their tags, goals or A/B testing experiments. And…
Mar 20, 2019 · 4 min read
General
Sad but Expectable Truth of the Analytics Services Industry
I guess it's more or less true with every industry, especially with those related to the internet. There are two kinds of service providers,…
Feb 22, 2019 · 5 min read
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