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The Reflective Data blog.
Data-driven approach to digital marketing, analytics and AI, from the people who do it every day.
✎ Written by humans. We love AI, but every article here is written by our top experts. No fluff, no filler.
Data Visualization
7 Best Data Visualization Tools in 2019
Data visualization allows marketers to physically see and communicate with their target audience. Marketers typically have all the same information via text, but turning…
Feb 20, 2019 · 4 min read
General
5 Tips To Acquire Accurate Customer Data For Your Business
If you run a business, then you are well aware of the fact that there’s nothing more important to your success than your data.…
Feb 7, 2019 · 4 min read
General
How Geofencing Works for Brick-and-Mortar Businesses
E-commerce options heavily drive the spending patterns of modern consumers. Instead of getting into their cars and driving to local stores, people can log…
Jan 28, 2019 · 6 min read
A/B testing
Comprehensive Guide to Statistics in A/B Testing
Running a basic A/B test is easy, but you know what else is easy? - Misinterpreting the results. In this post, we are covering…
Jan 12, 2019 · 14 min read
General
Does Ecommerce Put Your Customers Data at Risk?
Every day, the digital world gets more and more dangerous which, in turn, means sensitive data stored on open networks becomes more vulnerable. We…
Dec 28, 2018 · 5 min read
General
AI vs BI – Learn The Difference
Using the power of technology is a must for any business looking to compete in today’s world. Many business owners understand how important technology…
Nov 29, 2018 · 5 min read
General
Three Types of Segmentation and How to Use Them
In determining your marketing strategy, segmentation is critical to success — it's the foundation on which your advertising rests. When building that foundation, you…
Nov 27, 2018 · 4 min read
Google Analytics
Ideas for Google Analytics Custom Dimensions and Metrics
Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to…
Nov 26, 2018 · 6 min read
Data Visualization
Top Javascript Charting Libraries
There is a wide variety of Javascript data visualization (charting) libraries available for free. One problem this (good) situation has caused is that it…
Nov 20, 2018 · 3 min read
General
Personas: Why Is it Important to Understand Your Users?
If you create a product for everyone, you’re creating it for no one. As much as you want to appeal to a wide audience…
Oct 11, 2018 · 3 min read
General
How To Ensure Your Google Analytics Data Remains Secure
Only Google knows exactly how many websites are using Google Analytics, yet estimates suggest as many as 30-50 million websites use the service. In…
Aug 6, 2018 · 4 min read
General
7 Ways To Find Beta User To Test Your App
Beta testing is most effective when it is carried out early enough to incorporate test feedback but late enough for a realistic almost-ready product…
Aug 1, 2018 · 4 min read
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