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The Reflective Data blog.
Data-driven approach to digital marketing, analytics and AI, from the people who do it every day.
✎ Written by humans. We love AI, but every article here is written by our top experts. No fluff, no filler.
Google Analytics
Tracking Common User Actions Using Google Analytics Goals
Google Analytics, undoubtedly an industry leader in digital analytics, comes with a decent list of features available out of the box. Naturally, every website…
Jul 30, 2018 · 6 min read
Google Analytics
Pulling Google Analytics Data into Google Sheets
Google Analytics's visual interface is great for getting a quick overview and basic data exploration. Often times, in order to find useful insights, you…
Jul 19, 2018 · 5 min read
Data Visualization
Your Guide to Google Analytics Request Composer
If you've ever worked with Google Analytics API, you are probably familiar with the Query Explorer. What many users don't know about is that…
May 10, 2018 · 4 min read
Data Visualization
Getting Started with Apache Superset, an Enterprise-Ready Business Intelligence Platform
Apache Superset is a modern, enterprise-ready business intelligence web application that makes it easy to visualise large datasets and build complex dashboards. At Reflective…
May 8, 2018 · 5 min read
Google Analytics
Ultimate Guide to Setting up Enhanced Ecommerce Tracking
The Enhanced Ecommerce tracking is my favorite feature of Google Analytics, yet so many companies are not using most of its features. It's time…
Feb 12, 2018 · 10 min read
Google Analytics
What is gtag.js and when should I migrate?
This article is for everyone using Google Analytics or Google AdWords on any of their websites and don't know much about the new gtag.js,…
Jan 22, 2018 · 5 min read
Google Analytics
Using Google Analytics 360 and BigQuery to Grow Your Business
Google Analytics is a very powerful free tool used by millions across the world, Google Analytics 360 (formerly Google Analytics Premium) is it's paid…
Jan 8, 2018 · 5 min read
Data Visualization
Google Analytics Audiences, Acquisition and Behavior Reports Visualized in Data Studio
You've probably heard of Google Data Studio, a powerful and flexible tool that lets you visualize data from various sources. One of the most…
Dec 1, 2017 · 4 min read
Google Analytics
Deciding Which Google Analytics Goals You Should Create
Google Analytics limits you to have 20 goals per view. Is it too little or just enough? What actions should be tracked as goals…
Nov 14, 2017 · 6 min read
Data Visualization
Must-Have Dashboards for Every Data-Driven Business
At Reflective Data, we are all advocates for data-driven business. Not only does it make things easier and more logical, being data-driven in your…
Sep 25, 2017 · 4 min read
Data Visualization
Using Google Charts in a WordPress Post
Every analyst likes awesome charts. A good chart is nice to look at, easy to understand, and creating one shouldn't be a rocket science.…
Sep 19, 2017 · 5 min read
A/B testing
What Is FOOC and How to Get Rid of It?
FOOC or Flash of Original Content is a situation in Javascript based A/B testing where the experiment is causing an element on the page…
Aug 28, 2017 · 4 min read
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