blog
The Reflective Data blog.
Data-driven approach to digital marketing, analytics and AI, from the people who do it every day.
✎ Written by humans. We love AI, but every article here is written by our top experts. No fluff, no filler.
Data infrastructure
Case Study: How Barbora Got One Version of the Truth and Cut Marketing Data Warehouse Costs by About 75%
Barbora, one of the largest e-commerce businesses in the Baltics, built a trusted semantic layer on our platform. Metrics finally match, marketing warehouse costs…
Oct 8, 2026 · 4 min read
RD Platform
Why a Semantic Layer Is Essential for Giving AI Access to Your Data
AI can write SQL, but it cannot know what your numbers mean. A semantic layer defines every metric once, so people, dashboards and AI…
Oct 8, 2026 · 6 min read
RD Platform
How Reflective Data Is Built for the AI Era, and How We Help You Get There
We use AI to ship faster, our platform has a full agent mode and an MCP server, and AI reads from a governed dbt…
Oct 7, 2026 · 5 min read
BigQuery
How to Export GA4 Data to Snowflake, Redshift, S3 or Another Warehouse
GA4 is by far the most popular digital analytics platform out there. The landscape for data storage solutions is much more fractured, and therefore,…
Jul 1, 2026 · 3 min read
BigQuery
How To Export Over 1 Million Events From Firebase Analytics GA4 To BigQuery Without GA360
Many mobile apps generate well over 1 million Firebase Analytics events per day but the cost of GA360 is hard to justify. In this…
Feb 3, 2025 · 4 min read
BigQuery
Optimal GA4 Setup For High-Traffic Websites and Apps in 2025
Collecting close to or above 1 million events per day? Then you've probably realized that using the free version of GA4 you're hitting several…
Nov 19, 2024 · 6 min read
Data infrastructure
Case Study: Overcoming The 1 Million Event Limit in GA4 Without Upgrading to GA360
GA360 is a great tool, and for the enterprises that can afford and justify the cost, probably the best analytics tool they can invest…
Aug 8, 2023 · 3 min read
BigQuery
GA4 Is Not GDPR Compliant – Here’s How to Use GA4 in the EU Safely
Google Analytics 4 (GA4) is not yet fully GDPR compliant. Google is working to make GA4 compliant with the GDPR, but it is a…
May 30, 2023 · 3 min read
A/B testing
Export Experiment Data From Google Optimize – While You Still Can
Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that…
Jan 24, 2023 · 4 min read
GA4
How to Make Your Google Analytics 4 [GA4] Implementation GDPR Compliant?
Recently, several European countries, including Austria, France, Italy, and Denmark have declared the use of Google Analytics illegal. That is, even if you asked…
Dec 9, 2022 · 3 min read
BigQuery
Increase Your Company’s Profits by Getting and Leveraging a Data Warehouse
Possible use cases for a data warehouse are virtually limitless and depend on what kind of business you run. In this article, I'm providing…
Aug 11, 2022 · 8 min read
BigQuery
How to Avoid Google Analytics 4 [GA4] BigQuery Export Quota Limit of 1 Million Hits
While the new version of Google Analytics, the GA4, comes with the native BigQuery export feature available in the free version and some of…
May 12, 2022 · 3 min read
Tell us what you need. We'll scope it.
Pricing is tailored to your sources, volume and the parts of the platform you use. Request a demo or book a call with the team.