Blog

Does Ecommerce Put Your Customers Data at Risk?

Every day, the digital world gets more and more dangerous which, in turn, means sensitive data stored on open networks becomes more vulnerable. We are all at risk, and so is our data. Everything from social security numbers to addresses and credit card details are potential targets.

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AI vs BI – Learn The Difference

Using the power of technology is a must for any business looking to compete in today’s world. Many business owners understand how important technology is, but are unsure about how to implement the use of things like artificial and business intelligence into their daily operation. A recent study shows that a whopping 27 percent of small businesses in the American don’t even have professional IT support.

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Three Types of Segmentation and How to Use Them

In determining your marketing strategy, segmentation is critical to success — it’s the foundation on which your advertising rests. When building that foundation, you have time segmentation, media segmentation, price segmentation and more, but in the interest of brevity, we’ll focus on the three most popular forms: psychographic, demographic and geographic segmentation.

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Ideas for Google Analytics Custom Dimensions and Metrics

Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to work with.

When used correctly, these custom definitions can be one of the most useful custom features in Google Analytics. They allow you to tailor your analytics to meet your needs and to match your KPI-s.

One of the most common problems related to custom definitions has been that people don’t know what exactly are the dimensions and metrics they should be tracking.

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Top Javascript Charting Libraries

There is a wide variety of Javascript data visualization (charting) libraries available for free. One problem this (good) situation has caused is that it can be rather difficult to pick the right one for your project. And, trust me, switching the library after it has grown to be part of your project is a real pain in the butt.

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Personas: Why Is it Important to Understand Your Users?

If you create a product for everyone, you’re creating it for no one. As much as you want to appeal to a wide audience with your designs, you need to get very clear about who it is you’re targeting and what they are looking for. These different users don’t have the same needs, and they’re drawn to your application or platform for different reasons.

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7 Ways To Find Beta User To Test Your App

Beta testing is most effective when it is carried out early enough to incorporate test feedback but late enough for a realistic almost-ready product to be tested. Given the value and timing of beta tests, you’ll need to find the right testers at short notice and within a tight budget.

Whether you are building an app from scratch or simply want to port from .NET Framework to .NET Core, good beta testing is about making sure your product release is consistent with market expectations. Ignoring beta testing can lead to unpleasant surprises when you eventually roll out your product.

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Tracking Common User Actions Using Google Analytics Goals

Google Analytics, undoubtedly an industry leader in digital analytics, comes with a decent list of features available out of the box. Naturally, every website is different and so are their key objectives.

Tracking the performance of those key objectives is exactly where Google Analytics goals come into play. In this article, we are covering how to track the popular user actions as goals in Google Analytics.

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