Blog

How to Detect and Track Incognito Users with Google Analytics and Google Tag Manager

Depending on the type of website you are working with, it is likely that some percentage of your users are using their browser in incognito or private mode.

Since using incognito mode can skew the numbers you see in analytics, it is really good to know the estimated percentage of visitors that prefer to stay incognito.

Read more »

3 Analytical Mistakes You’re Making and How to Avoid Them

Platforms like Hootsuite and Google Analytics are valuable tools for tracking marketing data. With the insights you gain through Marketo, Ahrefs and similar services, you can feel confident in your decision-making and self-assured in your strategies. These solutions are efficient and effective … most of the time.

As you’ve likely heard before, a tool is only as good as the hand that wields it. If you’re unaware of the full range of capabilities and features your platform provides, you’re falling short of its full potential. More than that, you’re prone to errors that could compromise your marketing performance.

Read more »

Good Nomenclature Is More Important Than You Probably Think

Let’s be honest, most companies don’t really think about nomenclature when it comes to setting up their tags, goals or A/B testing experiments. And that creates a horrible mess that will steal your teams valuable time and makes sure no-one really knows what’s going on.

At Reflective Data, when we start working with a new client, we always start by figuring out what their current system consists of — and in many cases, it’s a real headache. Not to mention, when we ask the client about a specific tag or goal that they set up 6 months ago, they don’t remember anything — and the name they chose isn’t helping much either.

Read more »

Sad but Expectable Truth of the Analytics Services Industry

I guess it’s more or less true with every industry, especially with those related to the internet. There are two kinds of service providers, those who promise the world but hardly deliver anything useful, and those who actually put their hearts in and do whatever it takes to deliver something the client really needs.

While today I’m focusing on digital analytics implementations, perhaps most of you can share the experiences from general web development. I’ve been a part of over 50 web projects, from zero to something and here’s something I’ve seen way too often.

Read more »

7 Best Data Visualization Tools in 2019

Data visualization allows marketers to physically see and communicate with their target audience. Marketers typically have all the same information via text, but turning it into a visual aid can allow companies to make business decisions much faster. Simple aids like pie charts or line graphs can take thousands of pieces of information and compress them all down into something legible.

Creating these visuals on your own can take more time than reading through the slog of information. The good news is that technology has created data visualization tools for marketers to easily pour their data into and create the visuals for them.

Read more »

5 Tips To Acquire Accurate Customer Data For Your Business

If you run a business, then you are well aware of the fact that there’s nothing more important to your success than your data. It’s data that allows you to make improved business decisions while giving you insight about your customer’s behaviors. It’s important to understand that all data is important and that it needs to be properly tracked, stored, and managed. This includes everything from security logs (via a log aggregation tool) and sales to the success of your marketing campaigns and more.

Read more »

How Geofencing Works for Brick-and-Mortar Businesses

E-commerce options heavily drive the spending patterns of modern consumers. Instead of getting into their cars and driving to local stores, people can log onto websites and purchase what they need in a few clicks. Stores like Amazon also offer same-day deliveries, meaning buying things online doesn’t necessarily involve a long wait.

But despite the conveniences it offers, online shopping does have shortcomings. For example, people can’t smell a bottle of lotion and dab some on the top of their hand to see how well it absorbs into the skin. They also can’t touch the fabric of clothing or a sheet set to determine how durable it feels.

Read more »

Does Ecommerce Put Your Customers Data at Risk?

Every day, the digital world gets more and more dangerous which, in turn, means sensitive data stored on open networks becomes more vulnerable. We are all at risk, and so is our data. Everything from social security numbers to addresses and credit card details are potential targets.

Read more »

AI vs BI – Learn The Difference

Using the power of technology is a must for any business looking to compete in today’s world. Many business owners understand how important technology is, but are unsure about how to implement the use of things like artificial and business intelligence into their daily operation. A recent study shows that a whopping 27 percent of small businesses in the American don’t even have professional IT support.

Read more »