In determining your marketing strategy, segmentation is critical to success — it’s the foundation on which your advertising rests. When building that foundation, you have time segmentation, media segmentation, price segmentation and more, but in the interest of brevity, we’ll focus on the three most popular forms: psychographic, demographic and geographic segmentation.
Segmentation is a crucial component of user behavior analytics. Visitors from different backgrounds or using different devices can, and in most cases will not behave the same way.
Today, most marketing and web analytics people use at least some sort of customer/visitor segmentation but there are still too many tools which don’t have this option.
Segmentation is available in every part and feature of our tool, and we put a lot of effort on giving our users more segmentation options. This is important.