5 Tips To Acquire Accurate Customer Data For Your Business

If you run a business, then you are well aware of the fact that there’s nothing more important to your success than your data. It’s data that allows you to make improved business decisions while giving you insight about your customer’s behaviors. It’s important to understand that all data is important and that it needs to be properly tracked, stored, and managed. This includes everything from security logs (via a log aggregation tool) and sales to the success of your marketing campaigns and more.

Read more »

How Geofencing Works for Brick-and-Mortar Businesses

E-commerce options heavily drive the spending patterns of modern consumers. Instead of getting into their cars and driving to local stores, people can log onto websites and purchase what they need in a few clicks. Stores like Amazon also offer same-day deliveries, meaning buying things online doesn’t necessarily involve a long wait.

But despite the conveniences it offers, online shopping does have shortcomings. For example, people can’t smell a bottle of lotion and dab some on the top of their hand to see how well it absorbs into the skin. They also can’t touch the fabric of clothing or a sheet set to determine how durable it feels.

Read more »

Does Ecommerce Put Your Customers Data at Risk?

Every day, the digital world gets more and more dangerous which, in turn, means sensitive data stored on open networks becomes more vulnerable. We are all at risk, and so is our data. Everything from social security numbers to addresses and credit card details are potential targets.

Read more »

AI vs BI – Learn The Difference

Using the power of technology is a must for any business looking to compete in today’s world. Many business owners understand how important technology is, but are unsure about how to implement the use of things like artificial and business intelligence into their daily operation. A recent study shows that a whopping 27 percent of small businesses in the American don’t even have professional IT support.

Read more »

Three Types of Segmentation and How to Use Them

In determining your marketing strategy, segmentation is critical to success — it’s the foundation on which your advertising rests. When building that foundation, you have time segmentation, media segmentation, price segmentation and more, but in the interest of brevity, we’ll focus on the three most popular forms: psychographic, demographic and geographic segmentation.

Read more »

Personas: Why Is it Important to Understand Your Users?

If you create a product for everyone, you’re creating it for no one. As much as you want to appeal to a wide audience with your designs, you need to get very clear about who it is you’re targeting and what they are looking for. These different users don’t have the same needs, and they’re drawn to your application or platform for different reasons.

Read more »

7 Ways To Find Beta User To Test Your App

Beta testing is most effective when it is carried out early enough to incorporate test feedback but late enough for a realistic almost-ready product to be tested. Given the value and timing of beta tests, you’ll need to find the right testers at short notice and within a tight budget.

Whether you are building an app from scratch or simply want to port from .NET Framework to .NET Core, good beta testing is about making sure your product release is consistent with market expectations. Ignoring beta testing can lead to unpleasant surprises when you eventually roll out your product.

Read more »

Level up as an Analyst by Asking the Right Questions

It’s not about the amount or quality of the data that matters the most. It’s what you can do with it. The insights you can get by analyzing the numbers, the way you present them and the actions that are being made based on these insights.

But these insights don’t just sit there in your Google Analytics reports, you need to find them by asking the right questions.

In this article, I am going to focus on the right questions you must be asking when analyzing the data.

Read more »

Analytics Resources

As there are plenty of analytics resources on the internet, we decided to list the best of them in one place (here).

We are doing our best to keep this list constantly updated!

Read more »