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✎ Written by humans. We love AI, but every article here is written by our top experts.

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A Series of Digital Analytics Related Case Studies Coming Soon

Over the years, we have helped companies of all sizes and from various industries to collect, process and make use of digital data. Something…

Jan 11, 2021 · 2 min read

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List of Our Blog Posts Shared by Google Analytics

I thought it would be nice to combine a list of our blog posts that Google Analytics has shared on social media. First of…

Sep 5, 2019 · 5 min read

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How Data Analysis Improve Decision Making

We are seeing more trends being given birth due to the rise in data. Data analysis decision making has become the go-to strategy for…

Jul 29, 2019 · 5 min read

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How Analytics Can Help Improve Team Productivity & Performance

Big data can easily feel dispassionate. You’re drawing snippets of information from countless sources, bringing them all together, and parsing that body of data…

Jul 18, 2019 · 5 min read

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How Is Big Data Impacting Search Engine Optimization

There have been a lot of talks going around big data and its impact on the world. When you hear this term for the…

Jun 28, 2019 · 5 min read

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10 Important Email Marketing KPIs You Can’t Afford to Overlook

One of the most effective channels for marketers is email because it offers a consistent yet streamlined opportunity for building traffic and engagement. However,…

Jun 26, 2019 · 5 min read

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Why It’s Essential You Analyze The Purchase Data Of Your Customers

There are creative elements to succeeding in retail, of course, but they’re all rooted in extensive data analysis. By recounting and parsing the facts…

Jun 19, 2019 · 5 min read

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5 Data Deduplication Strategies for Marketers

Data deduplication, also called deduping, means getting rid of the duplicate entries in a database, on a spreadsheet or in a similar format. It's…

May 24, 2019 · 4 min read

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3 Analytical Mistakes You’re Making and How to Avoid Them

Platforms like Hootsuite and Google Analytics are valuable tools for tracking marketing data. With the insights you gain through Marketo, Ahrefs and similar services,…

Mar 27, 2019 · 3 min read

ab-testing

A/B testing

Good Nomenclature Is More Important Than You Probably Think

Let's be honest, most companies don't really think about nomenclature when it comes to setting up their tags, goals or A/B testing experiments. And…

Mar 20, 2019 · 4 min read

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