We are seeing more trends being given birth due to the rise in data. Data analysis decision making has become the go-to strategy for success in 2019.
Big data can easily feel dispassionate. You’re drawing snippets of information from countless sources, bringing them all together, and parsing that body of data to find notable patterns and associations. It doesn’t care about feelings unless they can be reliably measured.
This is why plenty of people remain uncomfortable about the prospect of applying it to anything other than financial or campaign-related matters. Conventional wisdom resists the treatment of workers as utilities, and doesn’t like reducing productivity to simple facts and figures.
There have been a lot of talks going around big data and its impact on the world. When you hear this term for the first time, you feel like has it got anything to do with government intelligence job or something. The truth is, big data means insightful information that can come in handy in decision-making for any business as it leads you through minor or significant consumer behavior. You may have noticed how ads appear on our phones about the products we searched a few minutes back to bring our attention to shopping or how mobile devices store information about our health and fitness. Everywhere you can see the stamp of the use of big data in your life today. Now, it becomes pertinent to ask how it is influencing SEO.
One of the most effective channels for marketers is email because it offers a consistent yet streamlined opportunity for building traffic and engagement. However, as any experienced marketer knows, you must be able to measure your success, because without it, you essentially know nothing.
How do you know which subject lines are most effective? Do you know if a traffic boost is from the last email you sent or a previous one, or is it from something else entirely? Are people even reading the unique content you send out?
There are creative elements to succeeding in retail, of course, but they’re all rooted in extensive data analysis. By recounting and parsing the facts of the past, you can forecast the future, and make appropriate alterations to your strategy — setting stock levels, tweaking layouts, and making major decisions about the positioning of your brand.
Data deduplication, also called deduping, means getting rid of the duplicate entries in a database, on a spreadsheet or in a similar format. It’s crucial to do that because too much duplication in your database could lead to unintended consequences.
Platforms like Hootsuite and Google Analytics are valuable tools for tracking marketing data. With the insights you gain through Marketo, Ahrefs and similar services, you can feel confident in your decision-making and self-assured in your strategies. These solutions are efficient and effective … most of the time.
As you’ve likely heard before, a tool is only as good as the hand that wields it. If you’re unaware of the full range of capabilities and features your platform provides, you’re falling short of its full potential. More than that, you’re prone to errors that could compromise your marketing performance.
Let’s be honest, most companies don’t really think about nomenclature when it comes to setting up their tags, goals or A/B testing experiments. And that creates a horrible mess that will steal your teams valuable time and makes sure no-one really knows what’s going on.
At Reflective Data, when we start working with a new client, we always start by figuring out what their current system consists of — and in many cases, it’s a real headache. Not to mention, when we ask the client about a specific tag or goal that they set up 6 months ago, they don’t remember anything — and the name they chose isn’t helping much either.
I guess it’s more or less true with every industry, especially with those related to the internet. There are two kinds of service providers, those who promise the world but hardly deliver anything useful, and those who actually put their hearts in and do whatever it takes to deliver something the client really needs.
While today I’m focusing on digital analytics implementations, perhaps most of you can share the experiences from general web development. I’ve been a part of over 50 web projects, from zero to something and here’s something I’ve seen way too often.
If you run a business, then you are well aware of the fact that there’s nothing more important to your success than your data. It’s data that allows you to make improved business decisions while giving you insight about your customer’s behaviors. It’s important to understand that all data is important and that it needs to be properly tracked, stored, and managed. This includes everything from security logs (via a log aggregation tool) and sales to the success of your marketing campaigns and more.