It’s been a while – RDAR #10


This is Silver from Reflective Data and you are reading the 10th number of RDAR – Reflective Data Analytics Roundup that is usually published weekly.

It’s been a while since the last RDAR was published. That is because we’ve been working hard getting our platform from beta to live. And we’re almost there!

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Using Google Analytics 360 and BigQuery to Grow Your Business

Google Analytics is a very powerful free tool used by millions across the world, Google Analytics 360 (formerly Google Analytics Premium) is it’s paid and even more powerful bigger brother. BigQuery, on the other hand, is a fast, scalable and reasonably priced enterprise-level data warehouse for analytics at any scale.

In this article, I am giving you a few reasons why you should consider upgrading to Google Analytics 360 and an option to seamlessly integrate with BigQuery is a pretty good starting point.

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Google Analytics Audiences, Acquisition and Behavior Reports Visualized in Data Studio

You’ve probably heard of Google Data Studio, a powerful and flexible tool that lets you visualize data from various sources. One of the most popular use cases, in my opinion, has been visualizing data from Google Analytics.

Recently, Google made it even easier to get started with connecting the two, Google Analytics and Data Studio, by giving us three nice-looking yet insightful reports. Even better, you can customize the reports in any way you wish.

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