Must Know Tips For Optimizely Preview Links

If you run A/B tests using Optimizely, you have probably worked with its preview links. There’s a good chance that you never really thought about the individual parameters in these links, is this the case with you?

In this article I am going to share some of the best tips for Optimizely preview links that are going to make your work easier and save you a good amount of time.

Read more »

Analytics Resources

As there are plenty of analytics resources on the internet, we decided to list the best of them in one place (here).

We are doing our best to keep this list constantly updated!

Read more »

RD Analytics Roundup #1

Hi, this is Silver from Reflective Data. I am happy to announce something new: RD Analytics Roundup, a weekly update aimed to give you a good overview of what’s happening in the world of digital analytics. Why? Today, digital analytics is growing and evolving faster than ever. Staying up to date is difficult and takes a […]

Read more »

Using Google Optimize For 3 Months

Around eight months ago, we signed up for Google Optimize invite list. We finally received our access around four months later and we have now been actively using it for three months.

So, what’s our verdict? Is it going to replace other tools like Optimizely or VWO? In this article, we are going to tell you exactly what we think about Google Optimize.

Read more »

Getting Started With Google Optimize

Google Optimize is a free A/B testing platform that integrates seamlessly with your Google Analytics setup. Around eight months ago, we signed up for their invite list.

We finally received our access around four months later and now we have been actively using it for three months.

Here’s what you need to know in order to get started with running experiments on your website using Google Optimize.

Read more »

Must-Have Settings For Google Analytics Views

Google Analytics, the most widely used tool for gathering data from your website usage, comes with pretty good setup out-of-the-box and will serve the needs for most basic users. Once your website becomes more sophisticated and starts getting more traffic, the default setup just won’t cut it anymore.

Luckily, changing the settings of your view in Google Analytics is rather straight forward. In this article, I am going to cover the setup I use on most websites and will give go into some more detail on the most important settings.

Read more »