This is the first article in the Most common Google Analytics issues (in-depth overview) series.
We start with the most logical part, general configuration and tracking code, the foundation for your analytics.
Author: Silver Ringvee
Silver Ringvee is an expert in both traditional digital analytics and user behavior analysis.
Besides analytics, Silver also has a strong experience in A/B testing and web development.
Over the years, he has worked on over a hundred websites helping them become more profitable using various data-driven solutions.
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While most of us know what Google Analytics is, and basic setup is really straightforward and simple, there are still tons of things that can go wrong or missing in the process.
This series of articles is going to provide you an in-depth overview of most common problems in Google Analytics setup, we are also going to give you guidelines on fixing them!