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We are seeing more trends being given birth due to the rise in data. Data analysis decision making has become the go-to strategy for success in 2019.

Big data can easily feel dispassionate. You’re drawing snippets of information from countless sources, bringing them all together, and parsing that body of data to find notable patterns and associations. It doesn’t care about feelings unless they can be reliably measured.

This is why plenty of people remain uncomfortable about the prospect of applying it to anything other than financial or campaign-related matters. Conventional wisdom resists the treatment of workers as utilities, and doesn’t like reducing productivity to simple facts and figures.

There have been a lot of talks going around big data and its impact on the world. When you hear this term for the first time, you feel like has it got anything to do with government intelligence job or something. The truth is, big data means insightful information that can come in handy in decision-making for any business as it leads you through minor or significant consumer behavior. You may have noticed how ads appear on our phones about the products we searched a few minutes back to bring our attention to shopping or how mobile devices store information about our health and fitness. Everywhere you can see the stamp of the use of big data in your life today. Now, it becomes pertinent to ask how it is influencing SEO.

One of the most effective channels for marketers is email because it offers a consistent yet streamlined opportunity for building traffic and engagement. However, as any experienced marketer knows, you must be able to measure your success, because without it, you essentially know nothing.

How do you know which subject lines are most effective? Do you know if a traffic boost is from the last email you sent or a previous one, or is it from something else entirely? Are people even reading the unique content you send out?

While it was originally built for tracking general marketing and ecommerce websites, Google Analytics can be configured to track your SaaS app as well. After building tracking setups for 11 different SaaS tools, I can say that Google Analytics excels in tracking SaaS. In this article, I’m giving you a bunch of practical guidelines for doing the same with your own (or your client’s) SaaS app.

There are creative elements to succeeding in retail, of course, but they’re all rooted in extensive data analysis. By recounting and parsing the facts of the past, you can forecast the future, and make appropriate alterations to your strategy — setting stock levels, tweaking layouts, and making major decisions about the positioning of your brand.

If you’ve seen “The Matrix”, then you may recall characters developing the ability to essentially see the virtual reality in the code streaming down their screens. Sadly, outside of fiction, humanity isn’t all that great at interpreting vast swathes of raw data. In a time of granular analytics, that’s why data visualization has become so important.

Data deduplication, also called deduping, means getting rid of the duplicate entries in a database, on a spreadsheet or in a similar format. It’s crucial to do that because too much duplication in your database could lead to unintended consequences.

Depending on the type of website you are working with, it is likely that some percentage of your users are using their browser in incognito or private mode.

Since using incognito mode can skew the numbers you see in analytics, it is really good to know the estimated percentage of visitors that prefer to stay incognito.

Platforms like Hootsuite and Google Analytics are valuable tools for tracking marketing data. With the insights you gain through Marketo, Ahrefs and similar services, you can feel confident in your decision-making and self-assured in your strategies. These solutions are efficient and effective … most of the time.

As you’ve likely heard before, a tool is only as good as the hand that wields it. If you’re unaware of the full range of capabilities and features your platform provides, you’re falling short of its full potential. More than that, you’re prone to errors that could compromise your marketing performance.