Google Analytics is a really good tool for marketing-focused digital analytics. And by far the most popular one in this segment. With some custom setup, you can also use Google Analytics for tracking SaaS and other web apps & products.
Two of the most common shortcomings of Google Analytics that most of the more advanced users experience, though, are the lack of hit-level granularity and sampling. In this article, we are taking a look at some of the ways you can overcome these shortcomings without spending a fortune on Google Analytics 360.