All You Need to Know About Google Analytics Filters

In Google Analytics, you can use custom filters mainly for achieving three goals: excluding unwanted traffic, creating custom views, and manipulating data. Each of these can be extremely useful and we are going to take a closer look at all of them.

This article is a part of our very popular series called “Most common Google Analytics issues (in-depth overview)” where we go into great detail of every aspect of Google Analytics. This time, we are going to cover everything you need to know about Google Analytics Filters.

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Level up as an Analyst by Asking the Right Questions

It’s not about the amount or quality of the data that matters the most. It’s what you can do with it. The insights you can get by analyzing the numbers, the way you present them and the actions that are being made based on these insights.

But these insights don’t just sit there in your Google Analytics reports, you need to find them by asking the right questions.

In this article, I am going to focus on the right questions you must be asking when analyzing the data.

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Getting Started With A/B Testing

At Reflective Data, we believe that A/B testing is one of the best uses for all the data you gather in your digital analytics system. Of course, there are unlimited other uses like spotting when something is broken or calculating the ROI for your latest campaign but these are mostly just acknowledging what has happened. A/B testing is (should be) taking an action based on that data.

In this article, we are going to give you a comprehensive overview of how to get started with A/B testing, including the prerequisites, tools, and methodologies. We are even going to give you some test ideas to get you started! In case you are already running A/B tests, I’d still suggest you take a look how others (we) approach the problems involved.

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How to develop a habit of analyzing the data

Today, analyzing data is not only the world of full-time analysts. When it comes to web analytics, there is a good chance that you could benefit from developing a habit analyzing the data collected, no matter whether your main role is related to marketing, growth or scoring leads.

In order to start mining some really useful insights that are going to skyrocket your productivity in your everyday work, you are going to have to start by getting your mindset fixed. That is a data-driven mindset.

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The ultimate guide to In-Page Analytics

Going to Google Analytics and find the right report to give you the information you need is fun and all but sometimes you need it quick, on the go.

This is where Google Analytics In-Page Analytics comes into play. It is built to give you a really quick overview of the basic metrics of your website, on your website!

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What you need to know about Google Analytics Referral Exclusions

Google Analytics is strong in tracking all sorts of traffic sources. By default, it can make sure if the user came from a social network, search engine, advertisement, email or came to your site directly (typing in the URL or using a bookmark).

While the basic channel determination is quite good, you should still consider configuring based on your business, as Google really couldn’t make a one-size-fits-all solution here. Web sites are just too different, and that’s a good thing, right?

In fact, you can re-configure the entire channel determination system, but in this article, we are going to cover the part that’s related to referral traffic. More specifically, the traffic that Google considers a referral but it actually isn’t.

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