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✎ Written by humans. We love AI, but every article here is written by our top experts.

data-infrastructure.md

Data infrastructure

Case Study: How Barbora Got One Version of the Truth and Cut Marketing Data Warehouse Costs by About 75%

Barbora, one of the largest e-commerce businesses in the Baltics, built a trusted semantic layer on our platform. Metrics finally match, marketing warehouse costs…

Oct 8, 2026 · 4 min read

data-infrastructure.md

Data infrastructure

Case Study: Overcoming The 1 Million Event Limit in GA4 Without Upgrading to GA360

GA360 is a great tool, and for the enterprises that can afford and justify the cost, probably the best analytics tool they can invest…

Aug 8, 2023 · 3 min read

data-infrastructure.md

Data infrastructure

Case Study: Building and maintaining a Data Pipeline and Data Warehouse for the Enterprise

At Reflective Data, we've worked with companies big and small. This means we have seen all levels of maturity when it comes to the…

Sep 20, 2021 · 4 min read

data-infrastructure.md

Data infrastructure

Case Study: Storing Google Analytics Data Within The European Union or Locally

Data protection and privacy rules are getting tougher all over the world. This is especially true for the European Union and even more so…

Mar 12, 2021 · 5 min read

data-infrastructure.md

Data infrastructure

Case Study: Sending Data From Shopify and Google Analytics to BigQuery for More Advanced Analysis

Using Google Analytics Parallel Tracking and a custom data pipeline for Shopify, we managed to get all necessary data in BigQuery for more advanced…

Jan 25, 2021 · 4 min read

ab-testing.md

A/B testing

Case Study: Solving The Discrepancy Between A/B Testing Tool, Google Analytics and Backend Data For a Large E-Commerce Business

Working with skewed data can be worse than having no data at all. This is why we're always promoting all sorts of analytics audits…

Jan 15, 2021 · 7 min read

put it into practice

Run it yourself, or have our experts do it

platform.md

the platform

Pipelines, dbt and exploration in one place

Reflective Data is our data platform: managed pipelines from hundreds of sources into your warehouse, hosted dbt with a semantic layer, and an AI data agent. Use all of it or just one part.

services.md

expert services

Senior specialists for your data stack

Analytics implementation, audits, A/B testing, BI and AI, delivered by the experts who write these articles. Vendor-neutral, for startups and enterprises.