Category: Google Analytics

I thought it would be nice to combine a list of our blog posts that Google Analytics has shared on social media.

First of all, thank you Google Analytics for sharing our content with your audience!

If you have any experience with JavaScript-based A/B testing and/or personalization tools you know that flicker can be a real headache.

In case your tool of choice is Google Optimize, you should be using their official anti-flicker snippet to minimize the flicker effect.

Today, we are taking a look at a really useful but often underused feature in Google Analytics.

Custom Alerts – an alerting system in Google Analytics that makes sure you get notified whenever something unusual happens with your website’s metrics.

While it was originally built for tracking general marketing and ecommerce websites, Google Analytics can be configured to track your SaaS app as well. After building tracking setups for 11 different SaaS tools, I can say that Google Analytics excels in tracking SaaS. In this article, I’m giving you a bunch of practical guidelines for doing the same with your own (or your client’s) SaaS app.

Depending on the type of website you are working with, it is likely that some percentage of your users are using their browser in incognito or private mode.

Since using incognito mode can skew the numbers you see in analytics, it is really good to know the estimated percentage of visitors that prefer to stay incognito.

Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to work with.

When used correctly, these custom definitions can be one of the most useful custom features in Google Analytics. They allow you to tailor your analytics to meet your needs and to match your KPI-s.

One of the most common problems related to custom definitions has been that people don’t know what exactly are the dimensions and metrics they should be tracking.

Only Google knows exactly how many websites are using Google Analytics, yet estimates suggest as many as 30-50 million websites use the service.

In this article, I’ll discuss how you can use Google Analytics data safely and what kind of data security and privacy options you can choose within Google Analytics.

Google Analytics, undoubtedly an industry leader in digital analytics, comes with a decent list of features available out of the box. Naturally, every website is different and so are their key objectives.

Tracking the performance of those key objectives is exactly where Google Analytics goals come into play. In this article, we are covering how to track the popular user actions as goals in Google Analytics.

Google Analytics’s visual interface is great for getting a quick overview and basic data exploration. Often times, in order to find useful insights, you need to take a deeper look and the visual interface just don’t cut it anymore.

In case you are like me, and many other data-driven marketers/analysts, you like working with spreadsheets. Luckily, pulling your Google Analytics data into Google Spreadsheets is easier than you might think.

If you’ve ever worked with Google Analytics API, you are probably familiar with the Query Explorer. What many users don’t know about is that Google also has a similar tool called Request Composer. The main difference between the two is that while Query Explorer is built on top of Reporting API v3 the Request Composer […]