Out of the box, Google Analytics already tracks a bunch of really useful data points. What the default setup lacks, though, is context and events that are specific to your website and business.
Custom Events provide a perfect solution for adding context and tracking more specific user actions. In this article, we are giving you a good amount of ideas for custom events you should implement on your own and/or your clients’ websites.
Visitors rage clicking on certain elements on your website is a good indicator of a UX error. For example, people may click on a blue text that is not a link or on an image that has no click functionality.
If you have any experience with JavaScript-based A/B testing and/or personalization tools you know that flicker can be a real headache.
In case your tool of choice is Google Optimize, you should be using their official anti-flicker snippet to minimize the flicker effect.
Depending on the type of website you are working with, it is likely that some percentage of your users are using their browser in incognito or private mode.
Since using incognito mode can skew the numbers you see in analytics, it is really good to know the estimated percentage of visitors that prefer to stay incognito.
