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✎ Written by humans. We love AI, but every article here is written by our top experts.

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How Analytics Can Help Improve Team Productivity & Performance

Big data can easily feel dispassionate. You’re drawing snippets of information from countless sources, bringing them all together, and parsing that body of data…

Jul 18, 2019 · 5 min read

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General

How Is Big Data Impacting Search Engine Optimization

There have been a lot of talks going around big data and its impact on the world. When you hear this term for the…

Jun 28, 2019 · 5 min read

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10 Important Email Marketing KPIs You Can’t Afford to Overlook

One of the most effective channels for marketers is email because it offers a consistent yet streamlined opportunity for building traffic and engagement. However,…

Jun 26, 2019 · 5 min read

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Why It’s Essential You Analyze The Purchase Data Of Your Customers

There are creative elements to succeeding in retail, of course, but they’re all rooted in extensive data analysis. By recounting and parsing the facts…

Jun 19, 2019 · 5 min read

data-visualization

Data Visualization

6 Ways Data Visualization Can Help Brands Improve Customer Experience

If you’ve seen “The Matrix”, then you may recall characters developing the ability to essentially see the virtual reality in the code streaming down…

May 29, 2019 · 5 min read

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5 Data Deduplication Strategies for Marketers

Data deduplication, also called deduping, means getting rid of the duplicate entries in a database, on a spreadsheet or in a similar format. It's…

May 24, 2019 · 4 min read

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3 Analytical Mistakes You’re Making and How to Avoid Them

Platforms like Hootsuite and Google Analytics are valuable tools for tracking marketing data. With the insights you gain through Marketo, Ahrefs and similar services,…

Mar 27, 2019 · 3 min read

data-visualization

Data Visualization

7 Best Data Visualization Tools in 2019

Data visualization allows marketers to physically see and communicate with their target audience. Marketers typically have all the same information via text, but turning…

Feb 20, 2019 · 4 min read

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General

5 Tips To Acquire Accurate Customer Data For Your Business

If you run a business, then you are well aware of the fact that there’s nothing more important to your success than your data.…

Feb 7, 2019 · 4 min read

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How Geofencing Works for Brick-and-Mortar Businesses

E-commerce options heavily drive the spending patterns of modern consumers. Instead of getting into their cars and driving to local stores, people can log…

Jan 28, 2019 · 6 min read

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