AI vs BI – Learn The Difference

Using the power of technology is a must for any business looking to compete in today’s world. Many business owners understand how important technology is, but are unsure about how to implement the use of things like artificial and business intelligence into their daily operation. A recent study shows that a whopping 27 percent of small businesses in the American don’t even have professional IT support.

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Three Types of Segmentation and How to Use Them

In determining your marketing strategy, segmentation is critical to success — it’s the foundation on which your advertising rests. When building that foundation, you have time segmentation, media segmentation, price segmentation and more, but in the interest of brevity, we’ll focus on the three most popular forms: psychographic, demographic and geographic segmentation.

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Personas: Why Is it Important to Understand Your Users?

If you create a product for everyone, you’re creating it for no one. As much as you want to appeal to a wide audience with your designs, you need to get very clear about who it is you’re targeting and what they are looking for. These different users don’t have the same needs, and they’re drawn to your application or platform for different reasons.

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7 Ways To Find Beta User To Test Your App

Beta testing is most effective when it is carried out early enough to incorporate test feedback but late enough for a realistic almost-ready product to be tested. Given the value and timing of beta tests, you’ll need to find the right testers at short notice and within a tight budget.

Whether you are building an app from scratch or simply want to port from .NET Framework to .NET Core, good beta testing is about making sure your product release is consistent with market expectations. Ignoring beta testing can lead to unpleasant surprises when you eventually roll out your product.

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