Category: Tools

The Enhanced Ecommerce tracking is my favorite feature of Google Analytics, yet so many companies are not using most of its features. It’s time to turn this into your competitive advantage.

While there are other creative use cases, in this article I’m focusing on tracking the websites actually selling goods or services online.

The goal of this article is to provide an up-to-date information and guidelines for implementing Google Analytics Enhanced Ecommerce tracking on an e-commerce site using Google Tag Manager.

This article is for everyone using Google Analytics or Google AdWords on any of their websites and don’t know much about the new gtag.js, yet.

In this article, I am going to give you a quick overview of what gtag.js aka Global Site Tag is as well as who and when should consider migrating from their current tracking setup.

Google Analytics is a very powerful free tool used by millions across the world, Google Analytics 360 (formerly Google Analytics Premium) is it’s paid and even more powerful bigger brother. BigQuery, on the other hand, is a fast, scalable and reasonably priced enterprise-level data warehouse for analytics at any scale.

In this article, I am giving you a few reasons why you should consider upgrading to Google Analytics 360 and an option to seamlessly integrate with BigQuery is a pretty good starting point.

Google Analytics limits you to have 20 goals per view. Is it too little or just enough? What actions should be tracked as goals in Google Analytics? These answers will find an answer in this article.

At Reflective Data, we are all advocates for data-driven business. Not only does it make things easier and more logical, being data-driven in your business decisions will also save you time and make tons of more money!

Every analyst likes awesome charts. A good chart is nice to look at, easy to understand, and creating one shouldn’t be a rocket science.

There are hundreds of great tools and frameworks that allow you to create beautiful charts. Having tried tens of them, I finally chose Google Charts as my go-to tool.

In Google Analytics, you can use custom filters mainly for achieving three goals: excluding unwanted traffic, creating custom views, and manipulating data. Each of these can be extremely useful and we are going to take a closer look at all of them.

This article is a part of our very popular series called “Most common Google Analytics issues (in-depth overview)” where we go into great detail of every aspect of Google Analytics. This time, we are going to cover everything you need to know about Google Analytics Filters.

If you run A/B tests using Optimizely, you have probably worked with its preview links. There’s a good chance that you never really thought about the individual parameters in these links, is this the case with you?

In this article I am going to share some of the best tips for Optimizely preview links that are going to make your work easier and save you a good amount of time.

Around eight months ago, we signed up for Google Optimize invite list. We finally received our access around four months later and we have now been actively using it for three months.

So, what’s our verdict? Is it going to replace other tools like Optimizely or VWO? In this article, we are going to tell you exactly what we think about Google Optimize.

Google Optimize is a free A/B testing platform that integrates seamlessly with your Google Analytics setup. Around eight months ago, we signed up for their invite list.

We finally received our access around four months later and now we have been actively using it for three months.

Here’s what you need to know in order to get started with running experiments on your website using Google Optimize.